by HECTOR RUIZ
OVER 2 YEARS AGO
The U.S. is only five percent of the world’s population, or less. The market in the U.S. is somewhat saturated in many respects. There are only so many cars you can sell in the U.S. So it’s become critical to every American company to be aware of the fact that the key to future growth is being able to be a successful multinational, a global company. We have found out how critical it is for all corporations to have an awareness and an understanding of what is it that consumers and customers around the world think, what they like, their cultural habits, how they behave.